salesforce object

Objects in Salesforce – Explained

In the world of Salesforce, objects play a crucial role in organizing and managing data. In this article, we will dive deep into the concepts of custom and standard objects, their differences, and how they can be utilized to meet the unique needs of your organization.

Table of Contents

  • Introduction
  • What are Objects?
  • Standard Objects
  • Overview
  • Customization Options
  • Custom Objects
  • Creating Custom Objects
  • Custom Fields
  • Differences between Custom and Standard Objects
  • Data Modeling in Salesforce
  • Schema Builder and Data Model Design
  • Best Practices for Object Management
  • Conclusion

1. Introduction

Salesforce is a leading CRM platform that enables businesses to streamline their processes, manage customer relationships, and drive growth. At the core of Salesforce’s data management capabilities are objects. Objects can be thought of as database tables that store specific types of data. They provide a structured way to organize and retrieve information related to your business operations.

2. What are Objects?

In Salesforce, objects are the building blocks that hold data. They are similar to tabs in a spreadsheet, where each tab represents a different object. Each object consists of fields, which are the columns in the spreadsheet analogy, and records, which are the rows. Each account record contains specific information about a customer.

3. Standard Objects


Salesforce provides a set of prebuilt standard objects that cover common business functionalities. These standard objects include Account, Contact, Lead, and Opportunity, among others. Standard objects come with predefined fields and page layouts, ready to be used out-of-the-box. They are designed to support typical business processes and can be customized to fit specific requirements.

Customization Options

Admins have the flexibility to customize standard objects according to their organization’s needs. They can add or remove fields, modify page layouts, and define validation rules. Customization options allow users to tailor standard objects to capture the specific data points relevant to their business operations.

To customize a standard object, admins can navigate to the Setup area and locate the object they want to modify.

4. Custom Objects

Creating Custom Objects

Custom objects allow admins to create their own data models and define fields that suit their organization’s requirements.

To create a custom object, admins can use Salesforce’s intuitive interface or import data from a spreadsheet.

Custom Fields

 These fields can be added to the custom object’s page layout and can be used to store information specific to the organization’s needs.

Creating custom fields is straightforward, allowing admins to specify the field name, data type, and any additional attributes like validation rules or default values. .

5. Differences between Custom and Standard Objects

Custom and standard objects differ in their origin and purpose. 

Standard objects come with predefined fields and page layouts, designed to support common business processes. They can be customized to a certain extent, allowing admins to tailor them to their organization’s requirements.

6. Data Modeling in Salesforce

Data modeling in Salesforce involves designing the structure and relationships between objects to effectively store and retrieve data. It is important to plan the data model carefully to ensure data integrity and efficient data management.

In Salesforce, objects are related to each other through relationships. Relationships help in organizing and accessing data across multiple objects.

Data modeling can be done using Salesforce’s Schema Builder, which provides a visual interface to design and modify the data model. Schema Builder allows admins to add custom objects, create relationships, and define fields within objects. It provides a dynamic environment for interactive data model design.

7. Schema Builder and Data Model Design

Schema Builder is a powerful tool in Salesforce that simplifies the process of designing and modifying the data model. It allows admins to view and modify objects, fields, and relationships in a visual and intuitive way.

With Schema Builder, admins can drag and drop custom objects, custom fields, and relationships onto the existing data model. This interactive approach makes it easy to add new objects, customize fields, and establish connections between objects. Schema Builder provides a comprehensive view of the data model, making it easier to understand the relationships and dependencies between objects.

8. Best Practices for Object Management

Effective object management is crucial for maintaining a well-organized and scalable Salesforce instance. Here are some best practices to consider:

Keep the data model simple and intuitive.

Consider data relationships: Establish relationships between objects to efficiently store and retrieve data. Use lookup relationships, master-detail relationships, or junction objects as needed.

Regularly review and clean up your data model: As your business evolves, periodically review your data model and remove any unused or redundant objects and fields to maintain a streamlined instance.

9. Conclusion

Understanding custom and standard objects in Salesforce is essential for effective data management and customization.

By leveraging the power of custom and standard objects, organizations can design a robust and scalable data model that supports their business operations.

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